What Is Digital Marketing? and Why We Need It?

digital marketing

What Is Digital Marketing? and Why We Need It?

Digital marketing is any form of marketing that involves electronic devices. This includes social media platforms, websites, text messaging, and more.

Digital marketing agencies use a variety of tactics to help clients increase their reach online and ultimately generate more sales. This article will highlight some of the major digital marketing services available.

Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is the practice of improving a website to rank higher in search engine results pages (SERPs). It is an important part of any digital marketing strategy because it helps businesses reach potential customers when they are searching for products and services.

SEO is a continuous process, and it takes time to see results. It is also a highly competitive field, and it can be challenging to maintain top rankings. A digital marketing agency can help businesses navigate the ever-changing landscape of SEO and stay on top of their competition.

Many business owners are hesitant to invest in SEO because they don’t understand the return on investment. A digital marketing agency can make sense of all the numbers and analytics that come with SEO and show clients how it will impact their bottom line in the long run. In addition, a digital marketing agency can help clients build trust and authority through SEO, which can lead to increased sales and conversions.

Social Media Marketing (SMM)

A successful digital marketing campaign requires a strategy that consists of multiple tactics. This includes social media, SEO, PPC and content marketing. It also involves analyzing data to make changes. These metrics help businesses measure the success of their campaigns and improve performance.

Social media marketing (SMM) helps organizations increase brand visibility and engage with customers. It also enables brands to listen to customer feedback and become more personable. Additionally, it can be used to promote events or new products.

Founded by seasoned marketers, Soup Agency offers data-driven strategies and efficient management of social media platforms. They work with startups and small to mid-sized companies. Their client roster includes Bestow, The Motley Fool, Upwork, Shoebacca, and Robert Graham.

Pay-Per-Click Advertising (PPC)

PPC is a powerful way to drive traffic and conversions for your business. It’s fast, and results can be seen almost immediately – unlike organic search engine optimisation tactics which can take months to make an impact.

Advertisers bid on keywords to show ads in search results, on websites and across Google’s network. When a user clicks on your ad, you pay a fee to the platform (e.g. Google Ads). The ad auction determines where your ad appears, how much you pay per click, and when it’s shown.

A well-managed campaign will focus on metrics like cost per click, CTR (clickthrough rate) and cost per mille (cost per thousand impressions). The right PPC strategy can ensure your ad campaigns deliver quality leads at the best possible ROI. PPC ads can come in many shapes and sizes, from text ads to video ads. You can even use dynamic remarketing to show ads to those who have visited your website.

Google Ad Manager

Google Ad Manager is a complete platform to grow ad revenue and protect brands wherever people are watching, playing, or engaging. It allows publishers to centralize all of their inventory types — websites, mobile apps, videos, games — and manage them in one place.

It is also an ad server that allows you to control all aspects of the ad delivery process, from trafficking and targeting to reporting & analytics. Google Ad Manager grew out of two products from the former independent DoubleClick company: the DART for Publishers ad server and the DoubleClick Ad Exchange, both of which were renamed to GAM in 2018.

It offers a more sophisticated approach to ad management, including detailed reporting. These reports can be customized based on dimensions and metrics. For example, you can create a report to show the performance of specific demand partners or ad units. You can even view performance by week, month, or fixed date range.